Why You Aren’t Getting Clients

There are many reasons why you may be finding it hard to get clients as a personal chef, but here below are some of the top and most common reasons that get in the way of your client attraction success.

You don’t know where to find your IDEAL clients

Finding your ideal clients is obviously critical as you have heard me say many times before, but too often personal chefs are stumped when it comes to finding them, so here’s what you can do…

Your first step is to identify WHO your ideal clients are. Write down absolutely everything you know about them.

Once you know who they are, start writing down where they hang out. What do they do for a living? Where do they work? How do they recreate? What organizations and associations do they belong to? What do they read? Where do they spend time on social media?

If you find yourself still struggling to figure out where to find your ideal clients, it may be that the ideal client group you’ve chosen is not a viable one, and you need to choose a different and perhaps more specific “who”.

You aren’t communicating your value effectively

Maybe you know who your ideal clients are and where to find them, but they aren’t hiring you. How you communicate your services to others may be the issue.

Many personal chefs communicate first and foremost what the features of their services are instead of the benefits. This is a sure-fire way to limit the number of clients you get.

People buy services that help them solve critical problems, and when you share the benefits of your service, you are addressing the problems that your service resolves. People couldn’t care less about the features – at least not until they are convinced you can help them with their most pressing problems.

Here’s the difference between features and benefits.

Features include things like…

  • Having an initial consultation
  • Planning the menu
  • Shopping for groceries
  • Cooking the meals
  • Cleaning up
  • Pricing
  • How you handle payment
  • How your clients can schedule cook days

Benefits include things like…

  • Freeing up time to pursue a passion, spend time with family, get a business off the ground
  • Reducing stress
  • Losing weight, improving digestion, clearing up allergies
  • Getting picky eater children to eat
  • Bringing the family together at meal time so children get the family time they need to prosper
  • Getting peace of mind because elderly parents are getting the nutrition they need
  • Taking the overwhelm away for clients who need a special diet for a serious illness

Which do you talk about first when talking to your ideal clients?  Features or benefits?

You aren’t visible

Instead of sitting at home behind your computer waiting for the phone to ring or an email to come your way, get yourself out in front of your ideal clients. Mix and mingle and do it daily. Too many personal chefs sit at home and hope clients come their way or they mix and mingle but not frequently or regularly enough.

In addition, build relationships with people who are connected to your ideal clients. Over time they can become an advocate who will refer their connections to you and who will promote your events and services to their list.

It is also a good idea to increase your visibility online by making sure your website is keyword rich. Doing this will improve your SEO. Another way to improve SEO is by blogging on a regular basis; driving people to your website when networking; and posting links to your website in online directories, on social media and on other people’s websites.

Don’t pay for expensive advertising to increase your exposure but instead write an article for a local publication or a newsletter that is distributed to your ideal clients. You’ll get way more traction by doing this especially if you have a regular column.

Be sure you have multiple ways people can contact you too. Include your phone number, email address, and social media links on your website, and make sure they aren’t hidden or difficult to find. Different people prefer reaching out in different ways, and if they can’t figure out how to reach out to you quickly and easily, they will move on in a heartbeat. You’ll also want to have an email signature that has all your contact information and a website link included.

Now I’d like to hear from you.  Why do you think some personal chefs struggle to get clients?  Please comment below!

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