Top Ways to Drive Traffic to Your Website

Having a website can be a great way to get the word out about your personal chef services; however, just because you have a website doesn’t mean it is going to magically bring you WEB TRAFFIC. Word cloud concept illustration.business if you don’t also have an effective strategy to drive traffic to it.

Here’s what you need to do…

Prior to Driving Traffic to Your Website

It is critical that your website has an opt-in box to capture the names and email addresses of the people who visit your site. 

This opt-in box should appear on each and every page of your website and should be located “above-the-fold” which is the location that everyone sees before scrolling down your website page.  Often the opt-in box is located on the upper right-hand side below the header, but sometimes it is in the header itself or on the top left-hand side below the header. 

To entice people to visit your website and give you their names and email addresses so you can build your list and stay in touch with your website visitors, offer a free gift in exchange for their contact information.  Your free gift should be something very juicy and exciting especially to your ideal clients.  This free gift could be delivered as an e-book, special report, audio e-course, short video series, email tips, or whatever.  Choose a format you think your ideal clients would prefer.

Now You Are Ready to Drive Traffic to Your Website by… 

  • Using Google Keyword Tool (www.googlekeywordtool.com) or Wordtracker (www.wordtracker.com) to research the best keywords and then optimizing your website content for these words and phrases so that when people search, your site ranks high.
  • Writing articles about various culinary topics of interest to you and your readers for a local publication.   Be sure the publisher includes a sentence or two at the end of your article about you and how your readers can learn more by checking out your website and signing up for your free gift.
  • Joining a personal chef association like the United States Personal Chef Association (USPCA) at www.uspca.com so you can post your website link on their Hire-A-Chef site.
  • Posting a local advertisement on Craigslist at www.craigslist.org.  It may seem surprising, but I know of several personal chefs who have had success finding long-term clients this way.
  • Setting up a profile and becoming a reviewer on www.yelp.com.  You can review local restaurants, kitchen stores, and anything else that has to do with the culinary field.
  • Participating in and organizing community service projects.  This is a great way to get known in your local community, and it feels good too.  Be sure to tell the local press what you are up to.  They will often write a story about you, and they will usually allow you to include a little information about your business along with a link to your website and free gift at the end of the article.
  • Adding a link to your website and free gift under your signature at the bottom of every email you send out.  I am surprised how many personal chefs don’t even have their contact information in their email signatures!
  • Telling people to check out your free gift and website when you record your phone greeting.
  • Developing relationships with spheres of influence or people who are connected to many of the people you want to offer your personal chef services to.  Spheres of influence will often tell everyone about you, your free gift and your website.

These are just a few of the many simple ways to drive traffic to your website.  Choose one that you haven’t implemented yet and see what happens!

What do you do to drive traffic to your website?  Please share your comments below.

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