Top 3 Major Email Subject Line Mistakes

What you say in the email subject line will determine whether your email is opened or not.  And you want your emails to be opened, don’t you?  After all, you put a lot of thought and time into crafting your message, and if no one even opens your email, all your efforts have been wasted.

And even more importantly, you aren’t building relationships and connection with your followers if they don’t open your email, and this is extremely important if you want them to be motivated to use your services or take some kind of action with you at some point.

I decided to write this blog today because I have recently seen a number of emails coming from personal chefs with subject lines that could use some work.  Take a look below at some of the email subject line mistakes I have seen.  Are you making any of these mistakes?

Mistake #1:  Using the name of your company or the name of your newsletter as the subject line

Here are two such examples…

  1. “News from [name of personal chef business or name of newsletter]”
  2. “[Name of personal chef business or name of newsletter] followed by the date”

Unfortunately, no one really cares about the name of your company, the name of your newsletter or the date.  They also aren’t going to be too excited that you are sharing some “news” with them.

Think about news headlines.  Do you notice how catchy they are?  News headlines are written this way for the sole purpose of getting you to read an article.  That’s the kind of reaction you want to create in your readers.

Mistake #2:  Being cute and clever but vague

You typically don’t want a subject line that is cute and clever but doesn’t tell your readers clearly something about what they will experience or learn when they open your email.  Your email subject line needs to be compelling  to motivate your readers to open it, they need to know upfront what’s in it for them.

The email subject lines below are somewhat cute and clever, but the readers will have no clue why they should open the email.  They will have no sense of any benefit or urgency.

  1. “The Sweet Life”
  2. “Red, Hot, and Spicy”

What do you think these emails will be about?  I bet I could ask 5 personal chefs and get 5 different answers.

Mistake #3:  Being too long (or too short)

An email subject line that is too long will be truncated on the reader’s email screen.  If a reader can’t read all of the subject line, they are less likely to open the email (I sometimes make this mistake).  You want to convey what your email is about in as few words as possible without losing meaning, excitement, and clarity.  A good rule of thumb is for the subject line to include no more than 5 to 10 words or be between 40 and 60 characters.  If you have to choose between length and clarity, choose length.

All this being said you can have an email subject line that is just too short to convey its message well.  I recently received an email with just “Sandra” in the subject line.  It was from a spammer.  In general, I think it would be hard to have an effective email subject line using only 3 words or fewer.

If you are making any of the above 3 mistakes stop!  You want to have as high an open rate as you possibly can because the more people who open your emails the more people who hear your message, get your valuable information, learn about your upcoming events and services, and get to know you.

What kind of email subject lines do you use?  Have you noticed that some of your email subject lines work better than others?  Which of your email subject lines have been most successful?  Share your comments below.  I’d love to hear from you.

Need support to help you build a thriving personal chef business?  Let’s talk.  Register for a no-cost, no obligation Client Attraction Phone Consult.  I’d love to hear from you to find out about your business vision and what you think is getting in the way of your success so we can create a plan of action to help you achieve your goals.

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