How to Sell Yourself without Feeling Pushy

One of the biggest barriers to success for personal chefs or anyone else who is responsible for growing a business for that matter is the fear that they will come across pushy and obnoxious when selling themselves and their products and services.

Common concerns that I hear about selling in my coaching business follow…

  • I hate when someone is aggressively selling something to me, and I don’t want to become one of those people
  • I don’t want to turn people off or annoy them!
  • I feel like a sleazy salesperson when I try to sell my products and services

And because of this fear, many personal chefs tend to shy away from talking about themselves, their businesses and what they are selling.

Instead, many prefer to take a passive approach to getting business. They wait and hope for the phone to ring. They wait and hope for someone to find their website and reach out to them. They wait and hope that someone will see their flier and call. They wait and hope for the business cards they handed out to bring business their way. They wait and hope for referrals and other opportunities to arise.

Taking a passive approach to growing your business is the kiss of death. You might as well close up shop and do something else with your time.

So what you need to do is find a way to sell without feeling like that aggressive salesperson. And here’s how you do just that…

  • Focus on being the solution to the problem your ideal clients are trying to resolve because people want to hear about solutions to their problems. If you can help, they’ll listen, and they won’t feel as if you are being pushy. Instead, they will feel as if you are being of service.
  • Recognize that your products or services aren’t necessarily right for everyone so don’t try to sell your products or services to people who aren’t your ideal clients. If you do, they will feel as if you are that obnoxious salesperson because they don’t want what you have to offer.
  • Know who your ideal clients are, what they struggle with and what they want instead. Listen to the words they use to describe their situation and then use those exact same words when you talk about your products and services. When you talk their language, they will feel as if you get them, and if they think you get them, they’ll not feel put upon.
  • Ask questions first before selling anything. You want to be curious about the other person. Learn something about them. Be an active listener. You want to find out first if they are someone who would have an interest in what you offer. Don’t lead a conversation by talking about yourself and your business. Care about the person in front of you first.
  • Get permission to talk about what you are selling. Once you sense that the person you are talking to could benefit from what you offer, ask if she would be interested in learning more. When you ask for permission you are being respectful, and you won’t come across as if you are pushing your products or services down your prospect’s throat.

Which of these tips resonate with you? Do you have any other tips to share to help make the sales process a better one for people who are uncomfortable selling but who need to sell?

Would you like private support to help you attract more clients so you can keep your calendar fully booked?  Find out more by scheduling a Client Attraction Phone Consult with me here.

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