How to Make Money From a Food Blog

Do you have a food blog? If you do, is your goal simply to share information or do you want to turn your food blog into something that helps you generate money? If you want to generate money from your food blog, pay close attention to the following hot tips…

Money Generating Tip #1: Understand that your food blog alone is not what makes the money – your products and services do

Your food blog is not your business. It’s a tool to increase awareness and to build your credibility. It can also work very well as a lead generator.  All things that are essential if you want to grow your business and make more money.

Do not rely on your food blog to make you rich from the advertising dollars you may receive. That is not a sure-fire way to success.

Instead, build a business around solving a critical problem that a specific group of people want resolved, and use your blog to attract your ideal clients and bring them into your world.

Money Generating Tip #2: Write about what your audience wants you to write about

This may seem obvious, but bloggers sometimes write about what they are interested in or what they think their audience needs to hear instead of writing about what their audience wants to hear. This happens when you are writing from your perspective instead of your audience’s perspective.

Instead, you need to know who your ideal clients are so you you can write about the kinds of things they have interest in.  Next you want to write using the language they use to talk about their area of interest.  If you do this well, you will be able to build a loyal, active following of people who become your raving fans and who will be much more open to purchasing the products and services you offer.

Money Generating Tip #3: Get your blog followers to sign up for your email list

Use your food blog to grow your email list of ideal prospects by driving the people who read your blog to sign up for a free resource that you know they will love to have. In exchange for the free resource you ask them for their names and email addresses. Make sure that your free resource lets people know the next steps they can take with your business.

Once your blog followers are on your list, be sure to send them a link to your blog via email every time you post. In addition to sharing a link to your blog posts as they are published, invite your followers to any events you are hosting and promote relevant products and services to your list on occasion.

Money Generating Tip #4: Post regularly and have patience

So many people who set up a blog don’t keep it regular or they keep it regular for a while and then stop. You’ll never experience success by blogging if you do this. For blogging to work, you must post relevant information regularly, and you must do it for a while. If you do, all your work will pay off.

There are different schools of thought regarding how regular you need to post, and it can differ depending upon the group you are servicing, your goals and the type of information you share. I have found that I get good results by posting every other week. Experiment and see what works best for you.

Blogging is a fantastic and low-cost way to get the word out about you and your food business, and if you implement the tips shared in this blog post, you will be well on your way to generating income from your blogging efforts as well.

Do any of you have a food blog? How often do you publish? What do you do to drive business your way from your blog? Can you share any other tips?

For more ways to attract your ideal clients and grow your personal chef business sign up for my free audio e-course series 5 Secrets to Keep Your Calendar Fully BookedAs an added bonus you will also receive how-to articles and information about other client attraction resources as they become available.

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