Get More Clients through Spheres of Influence

A really good way to have prospects reaching out to you regularly is to build relationships with several key spheres of influence because they will refer potential clients your way often.

Spheres of influence are people who are very well connected to your ideal client, and they love to network and link people up.  They typically don’t offer a similar or competing service to your own.  They recognize the value of your service and think that what you offer would be of value to the people in their network.  They know, like and trust you.

Can you think of any people who are or could become your spheres of influence?  Some examples might be a doctor, a well connected neighbor or friend, a nutritionist, an event planner, or a real estate agent to name just a few.

Once you identify some possible spheres of influence in your area, reach out to them and introduce yourself.  Get to know them and share with them what you do.  See if there are ways for you to be of service to one another.  Stay in touch with them over time.

And don’t be afraid to reach out to these people.  Often times we run into someone who would be a perfect sphere of influence for us but fear prevents us from starting a dialogue.

Some common fear-based thoughts that may prevent you from reaching out to these people to build a relationship follow:

  • They may not like me.
  • What if they don’t show any interest in helping me out?
  • I don’t want to sound like I am selling.
  • I am sure they are very busy and don’t want to be interrupted by me.

All these fear-based thoughts are focused on you and aren’t based on known facts or reality.  Focus your thoughts instead on your sphere of influence.  Remind yourself that your sphere of influence is a natural networker who wants to help and who values getting to know new people.  Remind yourself that your service will be of value to your sphere of influence’s network.  Remind yourself that reaching out will get easier the more you do it.

What are the top ways you currently get more clients?  Do you have spheres of influence?  If yes, who are they?  Please share your comments below.

Now if you are still struggling to find enough regular clients or you are tired of dealing with the feast or famine pattern of your business, take advantage of my free, no obligation Client Attraction Phone Consult.  I’d love to get a chance to learn more about your challenges and goals for your business so we can discuss what steps you need to take next to build a thriving business.

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