3 Top Ways to Retain Clients for More than a Cook Day or Two

I bet you think your personal chef business would be just fine if you could only get more clients, but that’s just a piece of the picture.  You also need to get clients who stay with you for a while.

If you aren’t able to do this, you are going to be working a lot harder at marketing than other personal chefs who are good at retaining business.

In addition, it is extremely upsetting to have a new client simply disappear without a word after just a short while, especially if she said she liked the food and was interested in a long-term relationship.

So what can you do to get clients to stay so you aren’t having to fill open cook days constantly and stressing about where your next pay check will be coming from?

Client Retention Method 1: Find Out Why They Aren’t Re-Scheduling

Give them a call and talk to them. Ask questions to draw them out so you can uncover what is really going on. And if you don’t reach them the first time you call, follow up again.

If that doesn’t work, consider surveying your clients via email using a survey company like Survey Monkey at http://www.surveymonkey.com or Survey Gizmo at http://www.surveygizmo.com. These services cost little if anything, and they are easy to use.

Once you uncover the reasons you aren’t retaining your customers over time, figure out if there is a way to change what you are doing and implement it.

Client Retention Method 2: Package Your Services

I love this way of getting clients to stick. By packaging your services or encouraging clients to sign up for more than one cook day at a time, you are more likely to get them to stay with you longer especially if they pay for and schedule their cook days in advance.  You are helping your clients to commit.

To give your clients incentive to pay in advance for an agreed upon number of cook days, offer them savings off of your regular pricing. In other words, if they sign up for 12 cook days at a time, you give them a savings of x dollars.

Client Retention Method 3: Solve a Problem that Requires Your Service Over a Period of Time

You could offer a 3-month get-your-body-ready-for-summer service to help your clients stick to their weight loss goals. Another idea might be to offer a series of cooking classes to teach people how to go gluten free.

What you want to do is think about a service or program that can help people get from where they are now to where they want to be. You then price your service or program based on the results people can expect instead of charging for the number of hours you work.

By solving a problem that requires your service or help over a period of time, you are in essence finding a creative way of packaging what you do while giving people a reason to sign up for your support for more than a short stint.

Do any of you have client retention ideas that I haven’t mentioned? What are they?

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